About Squiggle
More buyers are using AI to shop. Squiggle helps Shopify merchants make sure their products are visible to the AI tools that buyers rely on — before their competitors figure it out.
When a buyer asks an AI shopping assistant to recommend a product, the AI reads what's available online — including your product listings — and decides what to suggest. If it can't clearly understand your product, it won't recommend it.
A product called "Rosehip Face Serum" with the description "Natural rosehip oil serum for skin" cannot be recommended by AI to a buyer looking for a vitamin C serum for sensitive skin — even if it is exactly what they need.
The same product, described properly, can be found, understood, and recommended with confidence.
A product AI cannot understand cannot be recommended.
A product that cannot be recommended cannot be purchased.
Most Shopify merchants have never checked whether AI can find and recommend their products. Squiggle finds the gap and closes it.
To close the gap between good products and the customers looking for them.
We do this by identifying which products in your store AI shopping assistants cannot find, explaining exactly why each one is being missed, and showing you what better looks like — before and after, in plain English.
AI shopping is growing fast. Buyers are increasingly asking AI tools — ChatGPT, Google, and others — to help them find and compare products before they buy.
Most merchants don't yet know whether AI shopping assistants can recommend their products. That's the opportunity. The merchants who fix their product understanding gaps now will capture this channel before their competitors realise it exists.
Identify opportunities before your competitors do.
Merchants who sell physical products online and want to be found by buyers using AI to shop — without spending more on advertising.
If your products feel hard to find, or certain products are underperforming without an obvious reason, Squiggle will show you exactly which ones are being missed and why.
We show you what we found and what we'd change — before and after, side by side, in plain English. We do not ask you to trust a score. We show you the work.
Squiggle is not for merchants who want keyword stuffing, generic content, or search ranking tricks. We improve the quality of your product information — the titles, descriptions, and details that help AI understand what you sell and who it's for.
We review your Shopify product catalogue and identify the products AI shopping assistants cannot find or recommend — and show you exactly why each one is being missed.
We improve the information that makes them invisible — the title, the description, the product details that AI needs to understand what your product is and who it is for.
We show you exactly what changed, side by side, in plain English. You can read the before. You can read the after. You can see for yourself whether the work makes a difference.
Free audit. Plain English. No obligation.
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