Shopify Integration

Your free audit already works without installing anything.

Squiggle reads your store's public product pages and emails you a full Store Visibility Audit — no account access, no password, nothing to install. That's true today, and it stays true. This page is about what comes next for merchants who want to act on their audit inside Shopify itself.

Today

A free audit, no installation required.

Your free Store Audit already tells you which products AI shopping assistants can't confidently recommend, and why — delivered as a report and a workbook you can act on yourself, however you like. Nothing about that changes.

Planned

A closer, in-store way to apply the fixes.

We're planning a deeper Shopify integration for merchants who'd rather review, approve, and apply the suggested improvements directly inside their own store, instead of copying them across by hand. It is not live yet, and there's no install button on this page — what follows is the plan, described plainly so there's no ambiguity about what exists today versus what's coming.

What it will do

Three commitments, from day one.

Review and approve, product by product

Each suggested improvement — what we call an AI Discoverability Enhancement — will be shown to you individually: the current listing, what's missing, and what we'd add. Nothing publishes without your explicit approval.

Nothing publishes automatically

This is a standing commitment, not a launch-day setting. Every change is your decision, every time.

Your catalogue stays yours

Squiggle adds what's missing — it doesn't take over your product content. See below for exactly what that means.

The Merchant Preservation Principle

Squiggle doesn't rewrite your catalogue. It reveals what your products already know but AI can't yet understand.

Your product content represents real work — brand voice, deliberate wording choices, legal language, category knowledge you've built up over years. None of that gets discarded.

We preserve what's there

Your existing content is never discarded to make room for a suggestion.

We respect your decisions

Brand voice, deliberate wording choices, legal language, and category knowledge you've already applied are treated as decisions, not gaps.

Improvements are additive by default

A suggestion typically adds the missing answer to a buyer's question — it doesn't replace what you've already written.

Replacement is the exception, not the rule

We'd only suggest replacing existing text where it's factually wrong or contradicts itself — never for style or preference.

And whatever the suggestion, the same rule from above applies: you approve every change before it goes live.