Research Library
We read real product catalogues to understand how AI shopping assistants actually decide what to recommend — and what quietly stops them. These are genuine findings, not marketing copy: every claim here traces back to something we actually observed.
Category findings
Beauty & Skincare
A pattern that appeared at every skincare brand we checked — including the ones that do almost everything else right.
Automotive
One near-binary question decides an automotive purchase — and it's the one listings most often leave for the buyer to work out.
Food & Beverage
The marketing claim almost always made the page. The information that decides an allergy-conscious purchase almost never did.
Home & Garden
The measurement that decides “will it fit?” was often right there on the page — as an image the assistant couldn't read.
Apparel & Fashion
Almost every listing we checked had the fit answer somewhere — a size chart, a fit-finder, a tag. Almost none had it in the description an AI actually reads.
Sporting & Outdoor
These merchants get one big thing right — and consistently miss the details that decide the sale.
Coming to the Research Library
Baby & Kids
In preparationEmerging research into Baby & Kids listings — age range, size and safety information look like the questions that matter most. No findings shown until they’re checked.
Pet Supplies
In preparationEmerging research into Pet Supplies listings — animal size, breed suitability and usage instructions look like the deciding details. No findings shown until they’re checked.
Books & Media
In preparationBooks are identified through product metadata (ISBN, edition, format); a dedicated reference set is being prepared under Product Understanding research.
Digital Products
In preparationNot yet studied in depth — digital and downloadable products raise different buyer questions to physical goods, and are on our roadmap for Product Understanding research.
Under investigation
Consumer Electronics
Under investigationUnder investigation — some compatibility signals have been probed, but there’s nothing to show here yet.
Jewellery & Watches
Under investigationUnder investigation — sizing, materials and authenticity look like likely deciding questions. Nothing to show here yet.
Furniture
Under investigationUnder investigation — dimensions, materials and assembly look like likely deciding questions, echoing what we’ve seen in Home & Garden. Nothing to show here yet.
Services
Under investigationUnder investigation — we’re exploring whether Squiggle’s product-understanding approach extends usefully to service listings. Nothing to show here yet.
Squiggle reads your entire catalogue and shows you exactly which products AI shopping assistants can't confidently recommend — and why.
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