The Squiggle Research Library

The question that decides an automotive sale →

One near-binary question decides an automotive purchase — and a listing can only answer it in readable text.

Available in Store Audit

The gap that can survive at the best brands →

A gap that can persist even at brands that describe everything else well.

The label that never makes it into the listing →

A marketing claim and an allergen statement answer different questions — and only one of them is written as text.

The dimensions an AI assistant can't read →

The measurement that decides “will it fit?” is often on the page as an image — and an image is not text.

The fit answer that's on the page — just not in the text →

The fit answer is often on the page — in a chart or a fit-finder, not in the description an AI reads.

The fit question a size chart can't answer →

This category names the activity well. Fit, skill level and certification are the details that still decide the sale.

The buyer can’t check the fit in the shop →

A baby product is chosen for someone who cannot be measured, asked, or sent back. Every fact that decides suitability has to be written down.

The one who has to use it can’t be asked →

A pet owner is choosing on behalf of an animal that cannot report back. Whatever the listing leaves out, nobody in the transaction can supply.

There is no box to pick up and read →

A digital product is exactly what its listing says it is, and nothing else. Format, delivery and licence are the product.

“High strength” is not a dose →

A dose is a number, a form and a serve size. None of the three can be worked out from a strength adjective on the front of the pack.

When “universal” is the least useful word on the page →

Compatibility here is settled by a number and a named standard. No adjective can stand in for either of them.

The word “gold” is not a material →

Solid, filled and plated are three different products at three different prices — and one word on a listing covers all of them.